Photo from XXL Magazine
Ever since J.Cole, there have not been many rappers/artists that have emerged out of Fayetteville, NC. However 28-year-old Morae Ruffin AKA “Morray” may just be the next one to put the city of Fayetteville on the map. Morray has managed to make quite a name for himself within the past 6 months. Just last year Morray was working at a call center in his hometown. Even while working at a call center, he still managed to make time for his passion for music. His single “Quicksand” has racked in over 27 million views in just 3 months, not bad for an artist of his status. The song and the music video were enough to create buzz for the Fayetteville artist. Judging by the lyrics in “Quicksand” and the other few songs he has released, you can tell Morray is another artist who has encountered a bit of a struggle in his life. But like many other artists who have struggled, they turn that struggle into motivation and put it into their craft. Throughout his song “Quicksand” he showcases a good balance of rapping and melodic tuning as well as providing a catchy hook. He also showcases this balance in the other songs he has released. Another thing about Morray while watching his music video for “Quicksand” is that you can tell he is loved in his hometown. Morray can be another artist that succeeds in live shows and concerts. In his music videos, you can see he has a lot of rhythm & charisma which are some of the many key factors when putting on a good live performance. On top of all the buzz he’s been getting, some of today’s top rappers/artists have co-signed his music. J.Cole, DaBaby, Russ, Rick Ross, etc can all be seen throughout his Instagram comment section giving him nothing but positive feedback. Morray can thrive as well as collaborate with some of these artists. Artists such as Rod Wave, Roddy Ricch, Lil Baby, etc have all succeeded in this day & age of hip-hop/rap where melodic tuning has been the wave. With all the buzz, hype, and positive feedback Morray has been getting, the only thing left for him to do is to capitalize, and what better way to capitalize than to drop an album putting all his talents on full display? The Fayetteville artist definitely has all the potential and hopefully we get to see it in 2021. In the meantime, you can judge for yourself and go listen to “Quicksand”, “Big Decisions”, and “Switched Up” which is on all music streaming platforms.